Facebook Automotive Inventory Ads are fully automated ads that are optimized for Facebook users actually in the market for a vehicle. Auto Inventory Ads use your vehicle catalog, Facebook pixel and user engagement on Facebook to show ads to specific in-market shoppers within a radius of your dealership.
Unlike Facebook Marketplace alone, Auto Inventory ads are proactive, and Facebook will show your inventory to users looking for similar vehicles across all of Facebook's destinations, including Facebook Marketplace.
Once set up, the process is fully automated and dealers can simply adjust their ad spend, and start, pause, and stop their ad campaigns anytime.
To get started, here are the steps you will need to take:
Please make sure to complete the first three steps before booking a Zoom call. You will need to be ready to add a credit card to your Facebook account and have a good idea of your daily ad budget with Facebook. The minimum is $5.00 per day.